MKTG.7300 — Graduate
Id: 041811
Offering: 1
Credits: 3-3
Description
This Seminar aims to build the foundation for scholarly research on phenomena related to business-to-business marketing. The seminar involves in-depth discussions of seminal and cutting-edge ideas and methodologies on some important topics. Discussion topics include but are not limited to, account management, transaction cost economics, agency theory, resource dependence, networks and alliances.
Prerequisites
Pre-Req: Business-PhD Students only or permission of the Instructor.
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