ENTR.6800 — Graduate

Id: 035581 Offering: 1 Credits: 3-3

Description

This graduate-level course focuses on technology commercialization and business model planning of an early-stage or innovative business idea. In project teams, students will explore, identify, analyze and propose the path "from Idea to Market" for technology and research projects. Using real-world projects, students will engage in customer discovery, perform comprehensive competitor analyses, develop and evaluate alternative business models, and assess product launch strategies.

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ENTR.6800 — Online and Continuing Education

Id: 035581 Offering: 2 Credits: 3-3

Description

This graduate-level course focuses on technology commercialization and business model planning of an early-stage or innovative business idea. In project teams, students will explore, identify, analyze and propose the path "from Idea to Market" for technology and research projects. Using real-world projects, students will engage in customer discovery, perform comprehensive competitor analyses, develop and evaluate alternative business models, and assess product launch strategies.

Prerequisites

Students with a CSCE or UGRD career need permission to take Graduate Level Courses.

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