Branding Guide
Our brand strategy is like the script for our creative expression: It guides our decisions and gives us a framework for telling our story consistently.
It’s embodied in a useful set of tools and resources for anyone who communicates on the university’s behalf, so it’s tailored for marketers and communicators. It is the foundation for building out our ideas, our stories and our messages.
Brand Standards At a Glance
Identification
- University of Massachusetts Lowell
- UMass Lowell
- UML
- River Hawks (Two words)
Logo
- Use the standard logo
- Must not be smaller than 1.5 inches wide
- Athletics logo is reserved for athletics and spirit use
- Logos must not be altered
- New logos must not be created
Logos and PowerPoint templates are available for download.
Colors
- University Colors: Two Color, PMS 293 and Black or 4/C process match PMS 293 blue and black; HEX: #0067B1
- Spirit Colors: Blue, PMS 293; red, PMS 186; white, PMS 652
Photography
- Print: 300 dpi, high resolution, saved as tiff, jpg, or eps
Font
- Print: Frutiger, Sabon
- Web: Open Sans